Cart 0
⚡ RECORD BREAKER: MG Windsor EV Crosses 50,000 Sales in Under 400 Days—India’s Fastest-Selling 4W EV
SEO Keywords: MG Windsor EV 50000 Sales Record, Fastest EV India, Windsor EV Price and Range, Battery-as-a-Service (BaaS), JSW MG Motor India Success, Windsor CUV Features.
JSW MG Motor India has achieved a historic milestone, announcing that the MG Windsor EV has surpassed 50,000 unit sales in just over 13 months (under 400 days) since its launch in September 2024. This monumental achievement positions the Windsor EV as the fastest four-wheeler electric vehicle (EV) in India to reach the 50,000 sales mark, setting a new benchmark for mass-market EV adoption in the country.
The company reports that the Windsor has been selling an average of five units every hour, demonstrating strong and sustained demand across metropolitan and non-metro markets alike.
📈 The Windsor Success Factors: How It Outpaced Rivals
The MG Windsor, marketed as India’s first Intelligent CUV (Crossover Utility Vehicle), has successfully blended competitive pricing, premium features, and an innovative ownership model to accelerate its market dominance.
| Success Factor | Detail | Market Impact |
| Pricing Strategy | Battery-as-a-Service (BaaS): Allows customers to buy the car without the battery for a substantially lower upfront price (starting from ₹9.99 Lakh) and rent the battery at a usage cost (approx. $\text{₹} 3.9$ per km). | Significantly lowers the initial cost of acquisition, removing a major barrier to EV ownership. |
| Space & Comfort | 2700 mm Wheelbase and 604 Litres Boot Space. Features “Aero Lounge” rear seats that recline up to $\mathbf{135^\circ}$. | Offers sedan-like comfort and SUV practicality, appealing to family buyers. |
| Technology | Segment-leading 15.6-inch GRANDVIEW Touch Display and optional Level 2 ADAS (Advanced Driver Assistance System). | Delivers a modern, user-friendly, and safe driving experience that rivals competitors in higher segments. |
| Range Options | Two battery packs (38 kWh and 52.9 kWh) offering certified ranges up to 449 km (MIDC). | Provides flexibility and helps alleviate range anxiety for urban and highway travel. |
📊 Key Specifications and Variants
The MG Windsor EV is available in a range of variants, catering to diverse customer needs, from value-focused to long-range and feature-loaded.
| Key Specification | 38 kWh Standard Range | 52.9 kWh Long Range (‘Pro’ Variants) |
| Battery Capacity | 38 kWh | 52.9 kWh |
| Claimed Range (MIDC) | 332 km | 449 km |
| Power Output | 100 kW ($\approx 134 \text{ PS}$) | 100 kW ($\approx 134 \text{ PS}$) |
| Max Torque | 200 Nm | 200 Nm |
| Fast Charging (0-80%) | $\approx 55$ minutes (using $45 \text{ kW DC}$ charger) | $\approx 75$ minutes (using $45 \text{ kW DC}$ charger) |
| Full Ex-Showroom Price Range | $\text{₹} 13.99 \text{ Lakh} – \text{₹} 16.65 \text{ Lakh}$ | $\text{₹} 17.25 \text{ Lakh} – \text{₹} 18.39 \text{ Lakh}$ |
Engine Options and Performance
Under the hood, the Hyundai Exter is powered by a 1.2-litre petrol engine that has proven its mettle in the Grand i10 Nios. This engine delivers a power output of 82 bhp and a torque of 113 Nm. The Exter offers both manual and automatic transmission options, providing a seamless driving experience to its customers.
🌍 Market Impact and Future Outlook
The rapid success of the Windsor EV has significantly bolstered JSW MG Motor India’s standing in the EV market, with its market share peaking between $\mathbf{25\%}$ and $\mathbf{38\%}$ in 2025. This success is seen as a key indicator of India’s readiness for mainstream electric mobility.
-
Tier 2 and Tier 3 Demand: The record sales figures are driven by strong traction from smaller cities and non-metro markets, highlighting the widespread appeal of value-driven EVs with practical range.
-
Industry Benchmark: The Windsor’s performance has set a tough sales benchmark for upcoming electric models from rivals like Tata, Maruti, and Hyundai in the sub-$\text{₹} 20$ Lakh segment.
-
Expansion Plans: The company, backed by the JSW Group, is focused on increasing localization and expanding its portfolio of New Energy Vehicles (NEVs).
🎥 Video: Why the MG Windsor EV is India’s Bestselling Electric Car
Watch a detailed review or a company video showcasing the unique features like the 15.6-inch screen, Aero Lounge seats, and the overall design that has captured the Indian market:
[Search YouTube for: “MG Windsor EV Fastest 50000 Sales India Review” or “MG Windsor EV Features and Range”]
