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Tata Motors’ compact SUV, the Tata Nexon, has achieved a significant milestone by surpassing 800,000 unit sales, making it the first Tata SUV to reach this impressive figure. This accomplishment underscores the Nexon’s popularity and strong market presence in the competitive compact SUV segment.
Tata Nexon: A Journey of Success
Launched in 2017, the Tata Nexon has consistently gained traction among consumers due to its blend of style, performance, and safety features. Over the years, the Nexon has undergone various updates and facelifts, aligning with evolving customer preferences and technological advancements.
Key Milestones in Tata Nexon’s Sales Journey:
| Milestone | Units Sold | Year Achieved |
|---|---|---|
| Launch | 2017 | |
| 100,000 | 100,000 | 2018 |
| 200,000 | 200,000 | 2019 |
| 300,000 | 300,000 | 2020 |
| 400,000 | 400,000 | 2021 |
| 500,000 | 500,000 | 2022 |
| 600,000 | 600,000 | 2023 |
| 700,000 | 700,000 | 2024 |
| 800,000 | 800,000 | 2025 |
Factors Contributing to the Nexon’s Success:
Safety: The Nexon was the first Indian car to receive a 5-star safety rating from Global NCAP, boosting consumer confidence.www.ndtv.com
Design: Its modern and robust design appeals to a wide range of customers, from young professionals to families.
Performance: Offering both petrol and diesel variants, the Nexon caters to diverse driving preferences.
Features: With features like a touchscreen infotainment system, climate control, and advanced connectivity options, the Nexon provides excellent value for money.
Electric Variant: The introduction of the Nexon EV has attracted environmentally conscious consumers, further boosting sales.
Customer Testimonials:
“The Tata Nexon offers a perfect blend of safety and performance. Its 5-star safety rating gives me peace of mind for my family.” – Ravi Sharma, Mumbai
“I chose the Nexon EV for its eco-friendly nature without compromising on style and features.” – Ananya Patel, Bangalore
Unmatched Features and Connectivity
The Hyundai Exter is packed with an array of features that set it apart from its competitors. The micro SUV boasts a spacious interior and offers a boot space of 391 litres, providing ample room for both passengers and luggage. Additionally, the Exter comes equipped with a dual-channel dashcam, electric sunroof, and six airbags as standard, ensuring the safety and convenience of its occupants.
Hyundai has also focused on connectivity features, with the Exter offering an 8-inch infotainment system with smartphone connectivity. This enables seamless integration of smartphones, allowing users to access their favorite apps and stay connected on the go. The Exter also comes with connected car technology, enabling users to remotely control various functions of the vehicle through their smartphones.
Looking Ahead:
Tata Motors continues to innovate and adapt to market demands. With the growing emphasis on electric mobility, the Nexon EV’s success is a testament to Tata’s commitment to sustainable transportation. As the automotive landscape evolves, the Nexon is poised to maintain its leadership position in the compact SUV segment.
For a closer look at the Tata Nexon
The Tata Nexon’s achievement of crossing the 800,000 sales mark not only reflects its popularity but also signifies Tata Motors’ dedication to delivering quality vehicles that resonate with consumers’ needs and aspirations.
