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Tata Motors Sets All-Time Record in EV Sales — Harrier.ev Brings Dolby Atmos Audio, Prices.
September 2025 marks a major milestone for Tata Motors, as the company shattered previous records by delivering 9,191 electric vehicles—a stunning 96% year-on-year increase. The Tata Harrier.ev headlines this surge, debuting cutting-edge Dolby Atmos audio for a truly immersive luxury experience.
Tata Motors September 2025 EV Sales Overview
Tata Motors sold 9,191 electric vehicles in September 2025, more than doubling its EV deliveries from a year ago. The brand’s total passenger vehicle (PV) sales, electric and ICE combined, hit an all-time best of 60,907 units, solidifying Tata’s #2 spot in India’s competitive automotive market. Rising customer demand, GST 2.0 reforms, and the launch of new EV models like the Harrier.ev powered this record-breaking achievement.
Tata Motors September 2025 Sales Table
| Segment | Sep 2025 Units Sold | Growth YoY % |
|---|---|---|
| EVs | 9,191 | 96% |
| Total Passenger Cars | 60,907 | 47% |
| CNG Vehicles | 17,800+ | 105% (Q2) |
| Total PV Market Position | 2nd | – |
Tata Harrier.ev: India’s First Mass Electric SUV with Dolby Atmos
The Tata Harrier.ev has set a new benchmark in the Indian EV segment. Launched in September 2025, the Harrier.ev features a segment-first Harman JBL Black audio system with 10 speakers (four 6.5-inch speakers, four tweeters, a centre channel, and a subwoofer) powered by an 8-channel amplifier and advanced Dolby Atmos support. Only the top Fearless+ and Empowered trims get this premium system.
Infotainment and Tech Features
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14.53-inch Neo QLED infotainment display
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Dolby Atmos streaming via supported apps like Gaana and Audible
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Over-the-air (OTA) updates and full smartphone connectivity
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Multiple powertrain and battery choices, AWD option on Empowered 75 AWD
Tata Harrier.ev Prices & Variant Table
| Variant | Battery (kWh) | Drivetrain | Ex-Showroom Price (₹ Lakh) | Dolby Atmos Audio |
|---|---|---|---|---|
| Adventure 65 | 65 | 2WD | 21.49 | ❌ |
| Adventure S 65 | 65 | 2WD | 22.69 | ❌ |
| Fearless+ 65 | 65 | 2WD | 23.99 | ✅ |
| Fearless+ 75 | 75 | 2WD | 25.79 | ✅ |
| Empowered 75 | 75 | 2WD | 28.49 | ✅ |
| Empowered 75 AWD | 75 | AWD (All wheel drive) | 30.23 | ✅ |
Harrier.ev Colour Options
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Empowered Oxide
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Nainital Nocturne
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Pristine White
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Pure Grey
Must-Watch Videos – Tata Harrier.ev in Action
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2025 Tata Harrier EV Review: Should You Put Your Money On It? (Overdrive) — Full review covering performance, tech, audio, safety, and driving experience.
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Tata Harrier.EV – So much to TALK! — 1-month owner’s deep dive into range, fast charging, features, and the Dolby Atmos system.
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2025 Tata Harrier EV AWD Off-Road Experience — Demonstration of AWD performance and capabilities.
Tata Harrier.ev Key Features Table
| Feature | Harrier.ev Top Trims |
|---|---|
| Dolby Atmos Audio | Yes |
| No. of Speakers | 10 (JBL Black) |
| Infotainment Screen | 14.53-inch Neo QLED |
| Power (AWD) | 285 hp (est.) |
| Torque (AWD) | 504 Nm |
| AWD Option | Yes (Empowered AWD) |
| OTA Updates | Yes |
| Battery | 65 / 75 kWh |
| Real-world Range (claimed) | ~500 km (75 kWh) |
| 0-100 km/h | 6.3 seconds (claimed) |
Why Tata’s September EV Surge Matters
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Tata is India’s fastest-growing EV maker, with 9,191 EVs sold in a single month—a record and a 96% jump over last year.
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The new Harrier.ev stands out with Dolby Atmos audio, a tech-laden luxury interior, competitive pricing, and top safety features.
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Increased demand and festive-season incentives make this the best time to consider Tata’s EVs, especially for tech-savvy, comfort-focused buyers.
