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Maruti Suzuki UV Sales Dip in September 2025, Mahindra XUV 3XO Shakes Segment with Dolby Atmos Audio
India’s car market is witnessing major changes as Maruti Suzuki faces a year-on-year decline in utility vehicle (UV) sales for the fourth consecutive month, dropping 21% in September 2025. Meanwhile, Mahindra’s XUV 3XO sets a new benchmark in the compact SUV segment, debuting premium Dolby Atmos audio across several value-packed variants.
The Indian automotive market has witnessed the much-awaited launch of the Hyundai Exter, a micro SUV that aims to redefine the entry-level SUV segment. Priced competitively, the Exter comes with an array of impressive features and specifications that make it a game-changer in its category. In this article, we will delve into the details of the Hyundai Exter’s pricing, engine options, features, and more.
Maruti Suzuki September 2025 Sales: Exports Power Growth, UVs Under Pressure
Maruti Suzuki reported total sales of 189,665 units in September 2025, including 135,711 units sold domestically and a record 42,204 units exported. While exports reached an all-time high, the domestic sales of UVs—such as the Brezza and Grand Vitara—slipped significantly to 48,695 units from 61,549 units compared to September last year, marking a 21% year-on-year drop in this critical segment. Entry-level hatchbacks and compact cars like the Swift and Baleno offset the slide somewhat, with festive demand delivering a boost early in October.
Mahindra XUV 3XO: Segment-First Dolby Atmos Audio, Value Pricing and Smart Features
Mahindra’s XUV 3XO has become the first sub-₹12 lakh SUV in India to offer advanced Dolby Atmos audio, promising immersive 3D sound through a six-speaker system with a dedicated subwoofer. Dolby Atmos is available on the top trims—REVX A, AX5L, AX7, and AX7L—starting from ₹11.79 lakh (ex-showroom), with base prices as low as ₹7.99 lakh for the entry variant. The XUV 3XO’s premium cabin features twin 10.25-inch digital screens, a panoramic sunroof (largest in class), wireless charging, 360° camera, and Level 2 ADAS—making it one of the most technologically advanced options in the segment.
Mahindra XUV 3XO Price & Variant Table
| Variant | Engine (Petrol) | Transmission | Ex-Showroom Price (₹ Lakh) | Dolby Atmos |
|---|---|---|---|---|
| MX1 (Base) | 1197cc | Manual | 7.99 | ❌ |
| REVX A | 1197cc | Manual | 11.79 | ✅ |
| AX5L Turbo | 1197cc | Manual | 12.62 | ✅ |
| AX7 Turbo | 1197cc | Manual | 12.79 | ✅ |
| AX7L Turbo | 1197cc | Manual | 13.99 | ✅ |
| AX7L Turbo AT | 1197cc | Automatic | 15.80 | ✅ |
XUV 3XO Engine & Efficiency Details
| Parameter | Turbo GDI Petrol | Turbo MPFI Petrol | Diesel 1.5L |
|---|---|---|---|
| Power | 131 bhp | 111 bhp | 117 bhp |
| Gearbox | MT/AT | MT/AT | MT/AT |
| Efficiency | up to 20.6 kmpl | up to 18.9 kmpl | up to 20.6 kmpl |
| Bootspace | 364 L | 364 L | 364 L |
Maruti vs. Mahindra vs. Tata: Compact SUV Feature Comparison
| Feature/Metric | Mahindra XUV 3XO | Tata Nexon | Maruti Brezza |
|---|---|---|---|
| Price (Base) | ₹7.99 Lakh | ₹8.00 Lakh | ₹8.69 Lakh |
| Petrol Engine | 1197cc, 131bhp | 1199cc, 118bhp | 1462cc, 99bhp |
| Transmission | Manual/Automatic | Manual/Automatic | Manual/Automatic |
| Panoramic Sunroof | Yes | Yes | Optional |
| Dolby Atmos Audio | Yes | No | No |
| Boot (Litres) | 364 | ~350 | ~328 |
| Safety Tech | Level 2 ADAS, 6 Airbags | Basic ADAS | Dual Airbags |
Key Takeaways for IndiCar Buyers
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Maruti Suzuki’s UV sales dropped 21% YoY in September 2025, while exports hit a historical peak.
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Mahindra XUV 3XO stands out in the compact SUV space with Dolby Atmos, premium cabin, panoramic sunroof, and advanced safety features—all starting under ₹12 lakh.
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Festive offers, GST reforms, and competitive technology are shaping buyer demand and showroom traffic across India’s leading brands.
This latest update is essential for prospective buyers evaluating the most value-driven SUVs this festive season. For more reviews, deals, and detailed comparisons, follow IndiCar’s updates and social channels.
