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Hyundai Exter Price: A Game-Changer in the Entry-Level SUV Segment
The Indian automotive market has witnessed the much-awaited launch of the Hyundai Exter, a micro SUV that aims to redefine the entry-level SUV segment. Priced competitively, the Exter comes with an array of impressive features and specifications that make it a game-changer in its category. In this article, we will delve into the details of the Hyundai Exter’s pricing, engine options, features, and more.
The Hyundai Exter Pricing Strategy
Hyundai India has adopted an aggressive pricing strategy for the Exter, aiming to capture a significant market share in the entry-level SUV segment. With introductory prices ranging between Rs 5.99 lakh and Rs 9.31 lakh (ex-showroom, Delhi), the Exter offers great value for money.
The pricing of the Hyundai Exter varies based on the variant and transmission options. The manual transmission variants, which boast a claimed fuel efficiency of 19.4 km per litre, are priced between Rs 5.99 lakh and Rs 9.31 lakh. On the other hand, the automatic variant, with a claimed fuel efficiency of 19.2 km per litre, is priced at Rs 7.96 lakh. Additionally, Hyundai has introduced a CNG variant of the Exter, priced at Rs 8.23 lakh, with an impressive efficiency of 27.1 km per kg.
Engine Options and Performance
Under the hood, the Hyundai Exter is powered by a 1.2-litre petrol engine that has proven its mettle in the Grand i10 Nios. This engine delivers a power output of 82 bhp and a torque of 113 Nm. The Exter offers both manual and automatic transmission options, providing a seamless driving experience to its customers.
Unmatched Features and Connectivity
The Hyundai Exter is packed with an array of features that set it apart from its competitors. The micro SUV boasts a spacious interior and offers a boot space of 391 litres, providing ample room for both passengers and luggage. Additionally, the Exter comes equipped with a dual-channel dashcam, electric sunroof, and six airbags as standard, ensuring the safety and convenience of its occupants.
Hyundai has also focused on connectivity features, with the Exter offering an 8-inch infotainment system with smartphone connectivity. This enables seamless integration of smartphones, allowing users to access their favorite apps and stay connected on the go. The Exter also comes with connected car technology, enabling users to remotely control various functions of the vehicle through their smartphones.
Hyundai’s SUV Dominance in India
With the launch of the Exter, Hyundai has further strengthened its position as a leading SUV manufacturer in India. According to Unsoo Kim, the India MD and CEO of Hyundai, the
company is now the only manufacturer offering products in all six SUV sub-segments. This highlights Hyundai’s commitment to catering to diverse customer needs and preferences.
Tarun Garg, the COO of Hyundai Motor India, expects the Exter to contribute significantly to the company’s overall sales volume. He predicts that the entry-level SUV segment could witness monthly sales of 20,000-22,000 units with the introduction of the Exter. This indicates the immense potential of the micro SUV in the Indian market.
Investment and Future Prospects
Hyundai has invested a substantial amount of Rs 950 crore in the development of the Exter for the Indian market. This investment showcases the company’s confidence in the potential of the micro SUV segment and its commitment to providing customers with high-quality products.
The Exter’s launch is expected to drive Hyundai’s overall SUV portfolio sales even further. Garg mentioned that SUVs currently account for 54% of Hyundai’s total sales in India, a significant increase from 34% in 2019. This highlights the growing preference for SUVs among Indian consumers and the positive impact the Exter can have on Hyundai’s market position.
Competition and Market Dynamics
The Hyundai Exter faces direct competition from Tata Motors’ Punch, another popular offering in the entry-level SUV segment. Tata Punch has garnered significant attention in the market, with current monthly sales numbers at around 11,000 units. However, Hyundai aims to challenge Tata’s dominance with the Exter’s competitive pricing, attractive features, and Hyundai’s brand reputation.
The entry-level SUV segment has witnessed remarkable growth in recent years, driven by the increasing demand for compact and affordable SUVs. With its stylish design, advanced features, and competitive pricing, the Hyundai Exter is poised to capture a substantial market share and attract customers looking for a compact SUV that offers great value for money.
Conclusion
The Hyundai Exter’s entry into the Indian market has generated significant buzz, thanks to its competitive pricing, impressive features, and Hyundai’s strong brand presence. With its attractive design, powerful engine options, and advanced connectivity features, the Exter is set to redefine the entry-level SUV segment in India. Hyundai’s investment in the Exter highlights its commitment to meeting the evolving needs of Indian consumers and further strengthening its position as a leading SUV manufacturer. As the micro SUV segment continues to grow, the Hyundai Exter is poised to make a lasting impact and win the hearts of Indian SUV enthusiasts.
