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Massive MPV & Rugged Off-Road SUV Coming! Hyundai Unveils Bold ₹45,000 Crore India Expansion Plan By 2030
Hyundai Motor India (HMIL) has declared an aggressive strategy for the Indian market, confirming its foray into two highly lucrative and competitive segments: the Multi-Purpose Vehicle (MPV) and the Off-Road SUV. These two new models are part of a massive product and investment roadmap that aims to cement Hyundai’s position as a top automotive player in India by the end of the decade.
The announcement was made during the company’s first-ever Investor Day, where it outlined a ₹45,000 crore investment plan through FY2030, which also includes a total of 26 new product launches and the introduction of eight hybrid models.
Hyundai’s New Segment Challengers: MPV and Off-Road SUV
Hyundai has committed to launching seven entirely new nameplates in India by 2030, with the MPV and Off-Road SUV being the most eagerly anticipated entrants.
1. The New Hyundai MPV: A ‘Family Mover’
Hyundai currently does not have a dedicated MPV in the Indian market. The new model is described as a ‘family mover’ for ‘mobility for all,’ indicating a focus on space, practicality, and affordability to cater to the core family segment.
| Feature | Expected Details | Potential Rivals |
| Positioning | Likely in the compact MPV segment (sub-₹20 lakh) or a higher premium segment. | Compact: Maruti Suzuki Ertiga, Kia Carens, Maruti Suzuki XL6. Premium: Toyota Innova Hycross/Invicto. |
| Global Connection | Could be based on the globally successful Hyundai Stargazer (4.4-meter length, 1.5L petrol, 6/7-seater) or a derivative of the Kia Carens platform. | – |
| Launch Timeline | Expected to launch by FY2028. | – |
| Engine Options | Likely to include Petrol and Diesel. A Hybrid powertrain is highly probable as part of the new 8-hybrid lineup. |
The Hyundai Off-Road SUV: ‘Muscular’ with ‘Off-Road Capabilities’
This model will mark Hyundai’s debut in the rugged, lifestyle-focused SUV segment, which has witnessed a boom with models like the Mahindra Thar and Maruti Suzuki Jimny.
| Feature | Expected Details | Potential Rivals |
| Platform | Expected to be a monocoque (car-like) SUV platform engineered for off-road use, not a traditional ladder-frame (truck-like) chassis. This will focus on a balance of off-road capability and on-road comfort. | Mahindra Thar, Maruti Suzuki Jimny, Force Gurkha (in terms of lifestyle appeal), and AWD variants of Maruti Grand Vitara/Toyota Hyryder. |
| Drivetrain | Likely to feature an All-Wheel Drive (AWD) system to provide genuine off-road capability. | – |
| Styling | Expected to adopt a butch, boxy, and upright design to appeal to the ‘lifestyle’ buyer. | – |
| Launch Timeline | Expected to arrive by FY2030. | – |
Hyundai’s Comprehensive ‘Vision 2030’ for India
The MPV and Off-Road SUV are just two pillars of Hyundai’s massive strategic roadmap for India. The plan focuses on diversification, electrification, and deepening its commitment to the Indian market.
| Strategic Pillar | Target/Details | Significance for India |
| Investment | ₹45,000 Crore allocated through FY2030. | Fuels product development, manufacturing expansion, and EV ecosystem. |
| Product Portfolio | 26 new models by FY2030 (including facelifts, new generations, and variants), featuring 7 all-new nameplates. | Ensures Hyundai has a presence in almost every major segment, minimizing customer migration. |
| Electrification | 8 new Hybrid models by FY2030, and India’s first locally manufactured dedicated Electric SUV by 2027. | Addresses the gap between ICE and pure EV, meeting new CAFE 3 norms and diversifying powertrain options. |
| Market Share | Target of over 15% domestic market share by 2030, with Utility Vehicles (UVs) accounting for over 80% of total sales. | Highlights the aggressive focus on the high-growth SUV and MPV segments. |
| Luxury Segment | Launch of the Genesis luxury brand in India by 2027, with local assembly. | Targets the premium end of the market currently dominated by European brands. |
| Export Hub | Target of 30% export contribution by 2030. | Solidifies India’s role as a key manufacturing base for Hyundai globally. |
Current Launch Spotlight: Alcazar Facelift & Creta N Line
In the immediate future, Hyundai continues to strengthen its core SUV lineup:
- Hyundai Alcazar Facelift: Recently updated, the Alcazar, a 6- and 7-seater SUV, now features more premium Noble Brown and Haze Navy interiors, an imposing dark chrome grille, and advanced features like Level 2 ADAS and Dual Zone Automatic Temperature Control (DATC). It remains a strong competitor to the Tata Safari and Mahindra XUV700.
- Hyundai Creta N Line: The sportier, performance-focused version of the hugely popular Creta, featuring a 1.5L Turbo GDi Petrol engine, N-spec styling (red accents, sporty interiors), and improved driving dynamics. This model captures the demand for performance-oriented urban SUVs.
