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Hyundai Exter Price: A Game-Changer in the Entry-Level SUV Segment
SEO Keywords: Mahindra XEV 9S Launch Date, 7-Seater Electric SUV India, XEV 9S Price, INGLO Platform, Triple Screen Dashboard EV, 656 km EV Range, Level 2 ADAS.
Mahindra is set to disrupt the Indian EV market with the global debut of its flagship three-row electric SUV, the Mahindra XEV 9S. Following a series of highly successful teasers, the company has confirmed a host of segment-leading, premium features ahead of the official unveiling at the ‘Scream Electric’ event on November 27, 2025.
The XEV 9S, built on the dedicated INGLO (INdian Global) skateboard platform, is poised to become the ultimate family EV, combining the practicality of three rows with high-end luxury and cutting-edge digital technology.
💻 The Digital Revolution: Confirmed Interior Features
The latest teasers offer the clearest look yet at the cabin, confirming a sophisticated, all-black interior built around a futuristic digital experience.
| Feature Category | Confirmed XEV 9S Detail | Segment Significance |
| Digital Cockpit | Triple-Screen Layout: Three conjoined 12.3-inch displays (Driver Cluster, Infotainment, Passenger Entertainment). | Futuristic digital experience, matching global luxury EV standards. |
| Seating & Comfort | 7-Seater (3-Row Layout): Confirmed space for seven occupants. Sliding Second-Row Seats and Power-Adjustable Driver Seat with Memory. | Unparalleled flexibility and easy third-row access; the first mainstream 7-seater EV in India. |
| Audio System | Premium Harman Kardon Sound System (Expected 16-speaker setup) with Dolby Atmos support. | Top-tier acoustics for an immersive entertainment experience. |
| Safety & ADAS | Level 2 ADAS (Advanced Driver Assistance Systems) and 7 Airbags. | Ensures top-level active and passive safety features. |
| Other Premium Tech | Panoramic Sunroof, Ventilated Front Seats, Multi-colour Ambient Lighting, Electronic Parking Brake with Auto Hold. | Full luxury feature list designed for the Indian climate and customer. |
🔋 Platform and Performance: The INGLO Advantage
The XEV 9S benefits from the purpose-built INGLO platform, ensuring optimized space, stability, and high performance, unlike EVs converted from ICE platforms.
| Specification | Detail | Performance Edge |
| Platform | INGLO Skateboard Architecture | Flat floor, maximized cabin space, and low center of gravity. |
| Battery Packs | 59 kWh and 79 kWh (LFP Chemistry) | Multiple options to suit budget and range requirements. |
| Claimed Range (MIDC) | Up to 656 km (from the 79 kWh pack) | Industry-leading certified range, ensuring excellent real-world capability. |
| Drivetrain | Standard Rear-Wheel Drive (RWD). Dual-Motor All-Wheel Drive (AWD) expected on top variants. | Provides option for efficiency (RWD) or high performance and all-weather traction (AWD). |
| Fast Charging | Supports up to 175 kW DC Fast Charging | Enables $10\%$ to $80\%$ charge in under 30 minutes. |
📅 Launch Timeline, Price, and Competition
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Official Global Debut: November 27, 2025 (Bengaluru).
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Expected Price Range (Ex-showroom): ₹21 Lakh to ₹35 Lakh.
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Positioning: Positioned as Mahindra’s flagship family EV, it sits above the 5-seater XEV 9e coupe SUV.
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Key Rivals: While it has no direct 7-seater electric rival yet, it will compete on price and features with high-end EVs like the Tata Harrier EV, BYD Atto 3, and the upcoming Tata Safari EV.
Hyundai’s SUV Dominance in India
With the launch of the Exter, Hyundai has further strengthened its position as a leading SUV manufacturer in India. According to Unsoo Kim, the India MD and CEO of Hyundai, the
company is now the only manufacturer offering products in all six SUV sub-segments. This highlights Hyundai’s commitment to catering to diverse customer needs and preferences.
Tarun Garg, the COO of Hyundai Motor India, expects the Exter to contribute significantly to the company’s overall sales volume. He predicts that the entry-level SUV segment could witness monthly sales of 20,000-22,000 units with the introduction of the Exter. This indicates the immense potential of the micro SUV in the Indian market.
Investment and Future Prospects
Hyundai has invested a substantial amount of Rs 950 crore in the development of the Exter for the Indian market. This investment showcases the company’s confidence in the potential of the micro SUV segment and its commitment to providing customers with high-quality products.
The Exter’s launch is expected to drive Hyundai’s overall SUV portfolio sales even further. Garg mentioned that SUVs currently account for 54% of Hyundai’s total sales in India, a significant increase from 34% in 2019. This highlights the growing preference for SUVs among Indian consumers and the positive impact the Exter can have on Hyundai’s market position.
Competition and Market Dynamics
The Hyundai Exter faces direct competition from Tata Motors’ Punch, another popular offering in the entry-level SUV segment. Tata Punch has garnered significant attention in the market, with current monthly sales numbers at around 11,000 units. However, Hyundai aims to challenge Tata’s dominance with the Exter’s competitive pricing, attractive features, and Hyundai’s brand reputation.
The entry-level SUV segment has witnessed remarkable growth in recent years, driven by the increasing demand for compact and affordable SUVs. With its stylish design, advanced features, and competitive pricing, the Hyundai Exter is poised to capture a substantial market share and attract customers looking for a compact SUV that offers great value for money.
Conclusion
The Hyundai Exter’s entry into the Indian market has generated significant buzz, thanks to its competitive pricing, impressive features, and Hyundai’s strong brand presence. With its attractive design, powerful engine options, and advanced connectivity features, the Exter is set to redefine the entry-level SUV segment in India. Hyundai’s investment in the Exter highlights its commitment to meeting the evolving needs of Indian consumers and further strengthening its position as a leading SUV manufacturer. As the micro SUV segment continues to grow, the Hyundai Exter is poised to make a lasting impact and win the hearts of Indian SUV enthusiasts.
